Xponential’s Pure Barre Brand Expands into Mexico
Behind the Master Franchise Agreement for Mexico is a current Master Franchisee team at Boutique X Fitness Studios that is also developing StretchLab and Rumble in the country.
Adidas “You Got This” Chapter Two
Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.
EXEC: SEC Charges Terminated Foot Locker Exec with Insider Trading
Barry Siegel, the former senior director of order planning management for North America, agreed to a civil settlement after allegedly using material nonpublic information about sales and inventories to short FL shares prior to two Foot Locker earnings announcements in 2023.
EXEC: Leatt Partners with ZyroFisher in Distribution Deal for UK and Ireland
ZyroFisher will begin distributing Leatt products in the UK and Ireland in Spring 2025, with pre-orders starting November 2024, providing a larger portfolio of mountain bike-oriented protective products.
EXEC: Golden Goose Gets Strong DTC Lift to Post DD Growth in First Half
DTC net revenues reached €226.8 million, accounting for 73 percent of total revenues in the first half on 18 percent year-over-year growth. Wholesale revenues were down 5 percent y/y to €74.6 million in H1, accounting for 24 percent of total net revenues in the period.
Pickleball Kingdom Franchise to Open in Lynnwood, WA in Early 2025
The new facility in Lynnwood, WA, led by brother and sister team John and Mara Hylton, will occupy a 37,000-square-foot space previously occupied by Bed Bath & Beyond and feature 12 indoor courts.
Tour Edge Appoints Vice President of Brand and Strategic Partners
Ladd comes to the role from Wilson Golf. She brings a strong background in golf knowledge with experience in national account and sales team management, merchandising and global marketing efforts garnered over a decade working for the company.
Life Time Completes Credit Revolver Increase and Extension
In connection with the refinancing, the company said it borrowed under the revolver and paid the remaining aggregate principal amount of ~$200 million outstanding under its term loan facility that had an interest rate of SOFR plus 4.00 percent.
Report: Premium Fitness Flourishing at Life Time and Orangetheory
Placer.ai said in a recent blog post on the growth trends at premium fitness brands like Life time and Orangetheory. The company said it dove into the data for the two premium fitness chains to better understand what’s driving their recent success.
Extraordinary Brands Expands Leadership Team Across Multiple Departments
The parent of the Pūrvelo Cycle, Eat the Frog Fitness, Row House, and Neighborhood Barre fitness brands has added to its leadership team as the company continues its expansion efforts.
Xponential Fitness Expands Rumble Boxing into Japan
In addition to the new Rumble Boxing franchise, Wellness X Asia acquired Master Franchise rights for Club Pilates in 2019 and has since launched 55 studios across Japan. Following this milestone, the company opened its first CycleBar studio in early 2023.
NBDA Elects Three New Board Members
Shirley Gonzalos of Pedal the Peaks, Chelsea Kulp of Shore Brake Cyclery and Paul Tobio of Ryder Bikes bring a wealth of experience and a passion for strengthening specialty bicycle retailers and the cycling industry.
Cutters Sports Signs NFL Wide Receiver Marvin Harrison, Jr.
Harrison, Jr. represents Cutters as a global football brand ambassador, wearing the brand’s receiver gloves with C-Tack grip during gameplaym including the performance Rev Pro and the padded Gamer.
Cultural Shift: Lululemon’s Global Wellness Report Finds Wellbeing Burnout
Lululemon’s fourth annual 2024 Global Wellbeing Report underscores a move towards a more personalized approach to well-being amid a fast-paced digital lifestyle. For market stakeholders, understanding the nuanced needs of consumers is key for success in this evolving landscape.
EXEC: Giant Group Subsidiary Acquires Stages Cycling Assets Out of Chapter 11
SPIA Cycling, Inc., a subsidiary of Taiwan-based The Giant Group, has successfully acquired key assets of the Stages Cycling brand from its owner companies, some of which filed for Chapter 11 bankruptcy protection in June.
