
Nike To Return To Beaverton Headquarters On May 2
Nike announced a “phased return” to U.S. offices, with most workers required back by May 3.
Lids Launches E-Commerce Site For Limited Product Releases
Lids has launched a new website, LidsHatDrop.com, for exclusive product drops.
Report: Super Bowl Generated $170M In In-Game Brand Exposure
NFL sponsors Nike, Pepsi and Bose scored highest in brand exposure during the 2022 Super Bowl, according to a report by Hive and Elevate obtained by CNBC.
Mindbody Executes Multi-Year Agreement With Exos
Mindbody announced it renewed its strategic partnership with Exos. The three-year agreement will see Exos using Mindbody’s technology across its more than 200 locations.

Hibbett Sees Q4 Results Coming In Below Guidance
Hibbett, Inc. said fourth-quarter results will come in below guidance due to lower traffic and transaction counts in the back half of the quarter. EPS is now expected in the range of $1.18 to $1.25 against guidance of $1.85 to $2.05. Same-store sales decreased 1.0 percent which is below guidance of positive high single-digit comp sales.

Fanatics To Acquire Mitchell & Ness
Fanatics has partnered up with a number of celebrities, including the rapper Jay-Z and the D’Amelio family of TikTok fame, to purchase Mitchell & Ness, best known for its throwback jerseys. The deal valued Mitchell & Ness at about $250 million, according to reports.
Dick’s SG Partners With SidelineSwap
Dick’s Sporting Goods announced it has partnered with SidelineSwap, the online marketplace for new and used sporting goods, in a series of trade-in events that allows athletes to turn their used gear into Dick’s for store credit.

Under Armour’s Debt Ratings Outlook Revised To Positive
S&P Global Ratings revised its debt ratings outlook on Under Armour to positive from stable. The rating agency said Under Armour’s credit measures remain strong due to its high demand, reduced promotional pricing and higher than normal cash balances.

Moody’s Assigns B1 To Callaway’s New Term Loan
Moody’s Investors Service affirmed Callaway Golf Company’s Corporate Family Rating (CFR) at B1 and Probability of Default Rating at B1-PD. Moody’s also assigned a B1 rating to the company’s new senior secured term loan B.
Report: Nike May Exit Georgetown Flagship
Lincoln Property Co. is seeking replacement tenants for the Nike Georgetown flagship store after Nike missed a deadline earlier this year to exercise a renewal option, according to the Washington Business Journal.
TrainingPeaks Appoints President
TrainingPeaks, a maker of a training app for athletes and coaches, announced it hired of Lee Gerakos as president.

Escalade’s Q4 Sales Dip 1.8 Percent
Escalade, Inc. reported fourth-quarter sales were slightly below year-ago levels due to supply chain disruptions; however, sales were well above sales levels from the fourth quarter of 2019.

Reebok Forms Strategic Partnership With Foot Locker
Authentic Brands Group (ABG) announced a new and enhanced partnership with Foot Locker, Inc. for the Reebok brand within the United States. This includes the exclusivity of basketball shoes from Allen Iverson and Shaquille O’Neal.
Signa Sports United Appoints VP Of Bike, North America
Signa Sports United announced the appointment of Hap Seliga, a founder, executive and advisor in the cycling industry, as head of its North American bike operations.

SportChek’s Same-Store Sales Climb 15.9 Percent
Canadian Tire Corporation reported retail sales at its SportChek segment were up 5.8 percent in the fourth quarter while comparable sales grew 15.9 percent.