SGB Sports & Fitness

Fanatics Partners With Minnesota Vikings

Fanatics announced an exclusive, ten-year omnichannel merchandise and retail partnership with the NFL’s Minnesota Vikings. As a part of the deal, Fanatics assumes the operation of its e-commerce, mobile and physical retail stores.

Kohl’s Sends Letter To Shareholders Highlighting Board Leadership And Robust Process

Kohl’s Corporation on Thursday mailed a letter to shareholders detailing the steps the Board has taken to maximize shareholder value ahead of its May 11 annual meeting. The steps include a robust and intentional process to evaluate potential bids. Kohl’s said the letter also summarizes activist invesor Macellum’s “shifting narrative and short-term focus on a sale of the company at any price.”

Fanatics Plans New Distribution Operations In Maryland

Fanatics is opening a new 500,000-square-foot distribution center in Aberdeen, MD. The East Coast location creates 135 full-time jobs, enhances its existing distribution capabilities with access to overnight delivery to one-third of its U.S. customer base, and is convenient to the Port of Baltimore and BWI airport to ship globally.

Decathlon Suspends Operations In Russia Over Public Outcry

Decathlon, the largest global sporting goods chain based in France, said it is suspending activities in Russia due to challenges securing supplies. The retailer had faced criticism for remaining open during the war Russia continues to wage against Ukraine.

Vuori Announces International Launch

Southern California-inspired activewear brand Vuori launched in the UK, France, Germany, Ireland, Netherlands, Australia, and Canada, marking the company’s global rollout announced late last year.

Lululemon Q4 EPS Beats Guidance

Lululemon Athletica, Inc. reported earnings on an adjusted basis rose 30 percent in the fourth quarter ended January 30 as comparable sales increased 22 percent. Earnings came in above updated guidance provided on January 10.

New Balance Officially Opens Methuen Factory

New Balance, on Monday, officially opened its new athletic footwear factory in Methuen, MA. The 80,000-square-foot facility, which underwent a $20 million renovation, began production in January 2022.