SGB Sports & Fitness

Sport Alliance Appoints VP of Sales International

Erwin Kost and his team will be responsible for developing the enterprise business with a focus on English-speaking countries and customers. The appointment comes as the gym management software provider secured $100 million of new funding from PSG Equity to drive growth.

Puma Launches First Global Basketball Campaign

The latest marketing campaign “Forever. Faster. – See The Game Like We Do,” features Puma Hoop athletes Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball, and Tyrese Haliburton.

Under Armour Retains Oberalp for Swiss Distribution

Since becoming its Italian distributor, Under Armour’s sales in Italy have expanded from €8 million to €50 million ($54 mm). Over the last years, the South Tyrolean group has been growing Under Armour’s business in the wholesale channel.

Nike Expected to Face Competition for Next NFL Uniform Contract

The NFL uniform and apparel rights, which Nike has controlled since 2012, are up for renewal for the 2028 season. Bidding is “open and active,” with “several” companies vying for the contract. Nike took over the NFL contract from Reebok in 2012 and renewed it in 2018.