
Report: Over 157M Consumers Plan to Shop on Super Saturday, with Almost Half Online
The NRF suggests that with only four days between Super Saturday and December 25, shoppers will likely embrace multiple channels as they wrap up their holiday shopping; however, e-commerce appears to be the top destination with 49 percent of respondents going online.

Life Time Continues Expansion in Atlanta with Club in North Druid Hills
Life Time North Druid Hills in Atlanta, GA, opened on Monday, December 16. The new location marks the eighth in Atlanta and the first in DeKalb County for Life Time.

Rusty Saunders Passes Away After 60 Years in SG Industry
Rusty Saunders had a successful 60-plus-year career in the sporting goods industry, having worked in retail, manufacturing and sales. He was inducted into the NSGA Hall of Fame in 2013. Saunders passed away on December 8 at age 88.

PwC’s 2025 M&A Outlook Sees Arrows Pointing Up for Deal Flow
PwC’s analysis of PitchBook Data, Inc., found that several thousand PE exits were delayed over the past two years. The company said some of these exits are more likely to happen now that more certainty has returned to the market — meaning more potential targets for corporate acquirers.

Adidas Unveils “Konektis” Official Match Ball for UEFA Women’s Euro 2025
In a first for a UEFA Women’s European Championship, Konektis, meaning “connected” will feature adidas Connected Ball Technology, enabling faster, more accurate officiating decisions.

Reebok Returns to Golf Category; Partners with Bryson Dechambeau and Crushers GC
Reebok, Bryson DeChambeau and his LIV Golf team, Crushers GC, announced a long-term partnership designating the brand as the “official apparel and footwear sponsor” of DeChambeau and the team, marking the brand’s re-entry into the Performance Golf category.

Costco Says Consumer is Healthy as it Reports 7.5 Percent Q1 Sales Growth
The commentary surrounding the fiscal 2025 first quarter results for Costco Wholesale Corporation ranged from “mixed” to “beats” to “strong” on Thursday, December 12 after the retail warehouse giant posted its operating results for the twelve weeks ended November 24.

Troon Acquires The Club at Cordillera in Colorado
The Club at Cordillera is one of the largest exclusive golf communities in North America, encompassing over 7,000 acres in the heart of Colorado’s Vail Valley, 120 miles west of Denver.

True Linkswear Names Vice President of Sales
The Pacific Northwest-based golf footwear company has hired Adam Minnich to implement a sales team representing the brand across the U.S. and into more retail shops nationwide.

Garmin Releases 2024 Report Detailing User Health & Wellness Metrics
The company reported that detailed health and wellness stats and fitness-driven data from its Connect community show that 2024 was another active year.

EXEC: Roots Sees Solid Q3 Growth Continuing into Fourth Quarter
Roots Corporation reported that total fiscal third quarter sales were CN$66.9 million for the 13-week period ended November 2, a 5.3 percent increase as compared to CN$63.5 million in Q3 2023, led by double-digit growth in P&O sales.

Newton Golf Parent Prices Upsized $8.4 Million Underwritten Public Offering
The public offering price per Common Unit is $1.20 (or $1.199 for each Pre-Funded Unit, which is equal to the public offering price per Common Unit to be sold in the offering minus an exercise price of $0.001 per Pre-Funded Warrant).

Adidas Signs Heisman Trophy Winner Travis Hunter
At the Heisman Trophy ceremony, the most prestigious award in college sports, to be presented on December 14, 2024, Travis Hunter will be honored alongside fellow finalist and Adidas partner, Cam Ward, who signed with the brand earlier this fall.

EXEC: Inside Under Armour’s First Investor Day in Six Years
CEO Kevin Plank underlined the brand’s underdog positioning and attitude by describing the company as a “$5 billion start up.” Senior executives provided an in-depth qualitative overview of the company’s product, brand, and commercial strategies and other key initiatives being executed.

John Ashworth Returns to Lead Ashworth Golf Company
In 1987, Ashworth founded his brand to bring a “more modern, casual look to the course.” A third-generation avid golfer, Ashworth returns to the company as creative director.