Nike Partners With Longwood University
Nike plans to enter into a multiyear partnership with Longwood University, based in Farmingdale, VA, effective July 1, 2023, replacing Adidas as its athletic outfitter.
Dragon Seats Acquires Athletic Recovery Zone
Dragon Seats, the manufacturer of heated and cooling sports benches, acquired Athletic Recovery Zone, LLC (ARZ), the air conditioning and heating sports bench technology manufacturer.
Fila Names New President For North American Subsidiary
Korea-based Fila Holdings named Todd Klein as president of its North American subsidiary Fila USA, Inc, following the retirement of Jennifer Estabrook.
Franchise Indoor Pickleball Facilities Set To Open In 2023
Ace Pickleball Club will debut franchising offering indoor pickleball facilities in early 2023.
New York Sports Clubs To Rebrand
New York Sports Clubs (NYSC) plans to rebrand its Boston Sports Clubs, Philadelphia Sports Clubs, Washington Sports Clubs, and Around the Clock to New York Sports Club to reflect its New York roots.
On Launches Global Running Event Series
The Swiss sports brand On reported launching a global running event series, “On Track Nights.” Scheduled to begin in May, the series will span three continents and five cities.
SkyTrak Names Marketing Chief
SkyTrak, the maker of golf launch monitors, hired Chris Koske as senior vice president of marketing. Koske is a longtime golf industry veteran, having worked in the space for over 15 years.
Lululemon And Garmin Land On Glassdoor’s Best Places To Work List
Lululemon And Garmin were the only two companies in the activewear space to make it on Glassdoor’s 2023 Best Places to Work list.
Report: Fanatics In Talks To Acquire Sportsbook
Fanatics signed a letter of intent to acquire the BetParx sportsbook, but a deal has not been reached, according to a report from CNBC.
Asics Study Shows Exercise Sharpens Mind, Improves Mental Performance
A study commissioned by Asics showed that exercise could significantly improve cognitive function and mental performance. After four months of regular exercise, Asics found that their minds had significantly sharpened, and they performed at a higher competitive level.
Courtside Ventures Launches $100 Million Fund
Courtside Ventures, a New York-based early-stage VC firm, raised $100 million for a fund focused on sports, gaming and lifestyle companies. Fund III investors include a globally diverse group of the industry across professional sports team owners, athletes and industry executives, including Dick’s Sporting Goods.
Life Time’s Debt Ratings Upgraded
S&P Global Ratings lifted its debt ratings on Life Time Inc., the operator of upscale fitness clubs, due to improving results.
NGF Releases List Of Top 100 Golf Businesses
The National Golf Foundation released its latest list of the Top 100 Golf Businesses it recognizes to be the “most influential, successful, prominent and innovative companies on the commercial side of the U.S. golf industry.”
Levi Strauss Names Chief Digital Officer
Levi Strauss & Co. hired Jason Gowans as senior vice president and chief digital officer for LS&Co., effective February 6. Gowans joins the company from Nordstrom, where he spent the past ten years in various marketing, data science and digital roles, and, most recently, as senior vice president of digital commerce.
Gymshark Hires Chief Supply Chain Officer
Gymshark named Laurent Madelaine as its first chief supply chain officer, overseeing sourcing, supply chain and logistics. He will also be responsible for quality control and the brand’s sustainability strategy, reporting to Gymshark’s CEO and founder Ben Francis.
