SGB Sports & Fitness

Puma Launches First Global Basketball Campaign

The latest marketing campaign “Forever. Faster. – See The Game Like We Do,” features Puma Hoop athletes Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball, and Tyrese Haliburton.

Under Armour Retains Oberalp for Swiss Distribution

Since becoming its Italian distributor, Under Armour’s sales in Italy have expanded from €8 million to €50 million ($54 mm). Over the last years, the South Tyrolean group has been growing Under Armour’s business in the wholesale channel.

Nike Expected to Face Competition for Next NFL Uniform Contract

The NFL uniform and apparel rights, which Nike has controlled since 2012, are up for renewal for the 2028 season. Bidding is “open and active,” with “several” companies vying for the contract. Nike took over the NFL contract from Reebok in 2012 and renewed it in 2018.

Academy Sports to Open Location in Meridian, MS

The new store will open on November 11, in time to make the Holiday shopping season. The 55,000-square-foot space at the Meridian Crossroads shopping center will be the retailer’s ninth store in Mississippi.