SGB Sports & Fitness

Tifosi Optics Hires New Sales Director

Tifosi Optics hired Rick Dyer as director of sales. Dyer, a cycling industry veteran, will bolster existing company partnerships and expand the brand’s presence in other key markets.

Oura Ring Parent Forms Medical Advisory Board

Ōura, the parent company of the Oura Ring fitness wearable, reported that the company formed a medical advisory board consisting of Dr. Kiarra King, Dr. Rebecca Robbins, Dr. Christine Noa Sterling, and Dr. Matthew Walker, with plans to add new members in the coming months.

Hyperice Names Nike Veteran To Head Marketing

Hyperice hired Andy Miguel, who spent nearly two decades with Nike, as head of marketing, leading its go-to-market global strategy, partnerships, digital marketing, retail activations, brand experiences, public relations, media, brand, and content strategy.

Nautilus Sells Nautilus Brand Trademark

Nautilus, Inc. completed the sale of non-core assets, including the Nautilus brand trademark assets and related licenses, for approximately $13 million in cash as part of an ongoing strategic review. The company, which makes Bowflex and Schwinn fitness equipment, also reported preliminary results for the fourth quarter that topped recent guidance.

The Athlete’s Foot Opens New Store Concept In Atlanta

The Athlete’s Foot (TAF) opened a “neighborhood” concept store on April 28 at Atlantic Station in midtown Atlanta, GA. Timed with the opening, the company hosted community events to elevate the “consumer experience while continuing to drive hyper-localized product assortment and community engagement efforts.”

Investors Sue Adidas Over Yeezy Partnership With Ye

Adidas is facing a class-action lawsuit filed by investors who claim the company knew about the risks of its partnership with Ye, formerly known as Kanye West, years before it terminated its relationship with the rapper over his antisemitic comments.