SGB Sports & Fitness

Report: New Era Preparing for Initial Public Offering

New Era Cap, LLC is reportedly talking to law firms and investment banks as part of a plan to go public next year. The IPO comes after fourth-generation company leader Chris Koch stepped down last fall from daily operations as private equity firms bought a significant stake in the headwear manufacturer.

NRF Acquires Reverse Logistics Association

While hundreds of retail brands offer “gently used” products for sale, others sell excess inventory at a discount. The reverse logistics industry manages the collecting, sorting, repairing, and refurbishing of products for resale or recycling.

CPSC Issues Warning on Cyclingsell Zacro Bicycle Helmets

The U.S. Consumer Product Safety Commission (CPSC) is warning consumers to immediately stop using Cyclingsell Zacro adult bike helmets because they can fail to protect a cyclist’s head in the event of a crash. The seller, cyclingsell.com, of China, has not agreed to recall the helmets or to offer a remedy to buyers.

Thélios Acquires Vuarnet from NEO Investment Partners

Thélios said it aims to restore the brand’s former glory, empowering Vuarnet to elevate its product quality and push the boundaries of innovation. Vuarnet’s mineral lens expertise will reportedly benefit Thélios to expand its know-how in this area.

EXEC: Amer Sports Files Confidentially to Go Public

Amer Sports, the parent of Salomon, Wilson, Arc’teryx and other sports brands, filed confidentially for a U.S. initial public offering that could value the group as high as $10 billion. The offering would come as Amer Sports’ business has seen accelerated growth, driven by Arc’teryx and Salomon and growth in China.

BodyArmor to Enter Canada

Coca-Cola will launch the BodyArmor sports drink across Canada in January 2024, marking the brand’s first international expansion since BodyArmor was founded in 2011 and Coke’s late 2021 acquisition.