SGB Sports & Fitness

EXEC: Nike Scores Two Analyst Upgrades

Citi raised its rating on Nike to “Buy” from “Neutral,” while Barclays gave Nike its “2024 Best Idea” recommendation. Both investment firms cited the potential for Nike to have a margin recovery and brand innovation tied to the 2024 Paris Olympics.

Strava Appoints Former Nike Exec as CEO

The company hired Michael Martin as CEO, replacing outgoing CEO, Michael Horvath. Martin will also join the Strava Board upon assuming the role on January 2, 2024. Currently, Martin serves as the GM of YouTube Shopping.

Beachbody Announces $5.3 Million Registered Direct Offering

The Beachbody Company Inc entered into a definitive securities purchase agreement with certain institutional investors for the purchase and sale of 543,590 shares of the company’s common stock at a purchase price of $9.75 per share in a registered direct offering.

EXEC: Craft North America CEO Talks Gaining Traction in Run Footwear

In late November, Craft Sportswear announced plans for a phased relocation of its North American headquarters to Seattle, WA, in 2024 to bolster the brand’s expansion into outdoor and specialty retail and its recent entry into running footwear in the U.S. Craft North America CEO Eric Schenker talked with SGB Executive about Craft Sportswear’s heritage, the run footwear opportunity, and why the CEO has chosen not to move to Seattle.

EXEC: Lululemon’s Tepid Holiday Guidance Overshadows Strong Q3

Lululemon Athletica, Inc. lifted its overall full-year outlook after earnings and sales in the third quarter ended October 29 topped guidance for the third straight quarter but also forecast fourth-quarter guidance that came in lighter than expected in an apparent sign to investors of a potential sales slowdown.