Ecco Appoints Global PR Agency for Ecco Sport
Ecco has appointed Buffalo Communications (Buffalo) its lead global PR agency for Ecco Sport to grow international brand awareness and market share in the outdoor and running categories…
Head NV Q1 Losses Spike Amid Weather and Currency Challenge
Head NV reported its adjusted operating losses grew substantially in the first quarter as it battled unfavorable weather and exchange rates in many of its key markets…
Winter Clearance and Promotions Continue Hampering Margins at Backcountry.com and BodyBuilding.com
Profits at Backcountry.com and Bodybuilding.com remained under pressure in the first quarter as winter clearance and promotional activities drove down margins for the online retailers, according to parent Liberty Interactive Corp…
Outdoor Retailer Launches New Website
Outdoor Retailer has launched a redesigned website at www.outdoorretailer.com to make it easier for attendees and exhibitors to find information relevant to their individual needs and interests…
FGL Sports Grows Q1 Revenues Despite Store Rationalization
FGL Sports revenues increased 7.5 percent to $367.4 million in the first quarter ended March 30, according to its parent company, Canadian Tire Corporation Limited (CTC). Comp store sales increase 8.8 percent compared with the 7.3 percent increase reporte
Wigwam’s CEO Lobbies Against Trans Pacific Partnership
Wigwam’s owner and CEO, Bob Chesebro recently made a visit to Washington for the NCTO (National Council of Textile Organizations) annual meeting and to lobby against the Trans Pacific Partnership (TPP)…
Cascade/Maverik Lacrosse to Sponsor Adrenaline Lacrosse and LXM PRO
Cascade and Maverik Lacrosse have officially signed on to be premium sponsors for Adrenaline Lacrosse and LXM PRO…
Wolverine Stills Sees $1B Brand in Merrell
Merrell, which is generating annual revenues just north of $500 million, has lately come off its double-digit streak of top-line growth. In its first quarter, the outdoor brand delivered high single-digit gains. For the full year, Wolverine World Wide, it
Foot Locker Agrees to Acquire German Run Specialty Chain
Foot Locker, Inc. signed a definitive agreement to acquire Runners Point Warenhandelsges. mbH (RPG), the owner of the Runners Point and Sidestep chains in Germany, for total cash consideration of €72 million (approximately $94 million)…
Skins Hires Channel Manager
Skins Compression, the maker of gradient compression sportswear, continues to grow and expand its North American presence with the addition of Ben Harper as channel manager for the Endurance and Winter Sports business…
Report: Puma to Become Arsenal’s New Kit Supplier
Puma has signed a deal to become the new kit supplier for Arsenal, one of the most successful clubs in English football, beginning with the 2014-15 season, according to a report from The Daily Mirror…
Brunswick Corp. to Offer $150 Million of Senior Notes
Brunswick Corporation announced its intent to offer $150 million aggregate principal amount of senior notes due 2021 in a private offering…
Asics Launches Training Footwear Campaign
Asics America is introducing a new line of footwear, apparel and accessories created specifically for the athletic training market with a national advertising and integrated marketing campaign built around the concept of “Next”: the moment when an athlet
Gear Makers Unite to Promote Western North Carolina’s Outdoor Industry Cluster
SylvanSport and 14 other companies have created the Outdoor Gear Builders of Western North Carolina to showcase the cluster of such companies in the region. The group has partnered with the region's economic development agency to showcase their produ
Bomber Gear Broadens Sponsorships to Reach Flat Water Paddlers
Bomber Gear has grown its sponsorships program to include touring events, community organizations and a film project to reflect its move beyond the whitewater apparel market. The sponsorships were chosen to reinforce the brand’s support of all types
