SGB Sports & Fitness

Champion Europe Appoints New Creative Director

Maurizio Donadi’s will oversee the creative development of Champion’s product lines and seasonal collections. His arrival is reported to mark a shift in the brand’s direction under the new ownership of Authentic Brands Group, which acquired the brand in October.

Momentec Brands Announces Athlete Roster for 2025

Momentec Brands has tapped seven top collegiate and paralympic athletes to represent Team Momentec in 2025, building on the momentum created by Tiare Jennings, an All-American Softball Player and four-time NCAA Champion at the University of Oklahoma. 

Adidas Originals and Bape are Back with Orketro

Drawing on the attitude of the 2000s and the company’s combined influence on pop culture, the Adidas Originals and Bape take on the Orketro sneaker, which features contrasting three stripes on the left shoe and a Bape STA on the right.

Arora Group Appoints New Managing Director of Golf

Gerry Ivers will oversee day-to-day operations at The Buckinghamshire, recently repositioned as a private members’ club following an over £10 million clubhouse renovation. He will also develop a new course at Ryder Cup candidate venue Luton Hoo Hotel, Golf & Spa.

Nite Ize Spins Off Tru Zip to Stand-Alone Brand

Nite Ize, manufacturer of the Tru Zip toothless, dustproof and waterproof zipper, announced that the product now operates as an independent brand. Nite Ize, the product inventor, will remain its sole distributor.

S&S Activewear Taps Industry Veteran to Lead Hard Goods Division

Eric Levin brings over 33 years of industry leadership to this role, having previously founded Jetline, a promotional products business that merged with Prime Line in 2015, which Alphabroder acquired and became the supplier’s hard goods division. Levin served as executive vice president of strategy and growth.