SGB Sports & Fitness

REP Fitness Moves to DTC Model in the UK

REP Fitness will conclude its distribution partnership with Fitness Superstore on September 30, 2025. The company will also introduce a B2B sales channel in the UK, enabling businesses of all sizes to access its lineup of strength equipment.

Skechers Signs Golf Legend Bernhard Langer

Langer holds the record for the most PGA Tour Champion wins at 47, including 12 Champion Tour victories and winning the Charles Schwab Cup six times. He will wear Skechers Blade with Skechers Hands Free Slip-ins technology in a custom color at his return to the Masters in Augusta this weekend.

Adidas Originals Returns to Golf

The full range of apparel, footwear and accessories for Originals Golf was relaunched on April 3. Adidas-sponsored athlete Ludvig Aberg will wear select pieces at this year’s first major golf tournament.