Helly Hansen Delivers Turnaround Year
Helly Hansen, which was undergoing a cash crisis at the start of 2015, scored a major turnaround last year.
Optimum Nutrition Turns 30
Optimum Nutrition, a world leader in sports nutrition, will celebrate its 30th anniversary since its founding in 1986.
With Upheld Suspension, Tom Brady Still Cashes In From Under Armour
In the wake of New England Patriots QB being denied by the U.S. Second Circuit Court of Appeals after submitting a petition to rehear his suspension case, Tom Brady will continue to bank on a smart endorsement deal he secured with Under Armour six years ago.
BRG Sports Appoints Dan Arment as President and CEO
BRG Sports, Inc., the parent of Riddell, appointed Dan Arment as president and chief executive officer.
UFC Cashes Out
Heralded as the “largest deal ever in the history of sports,” UFC, the fast-growing professional mixed martial arts (MMA) organization, reached an agreement to be acquired by Hollywood mega-talent agency WME-IMG for $4 billion.
Policy Shift: Army, Navy Athletes May Play Professionally After Graduation
Athletes who graduate from the Navy, Air Force and Army will now be allowed to enter professional play following graduation, thanks to a policy change that removes the 24-month active duty requirement.
Ronda Rousey Gets Real in New Reebok Spot
Reebok revealed its new chapter of the Be More Human campaign, #PerfectNever, getting a boost from UFC champion Ronda Rousey.
ClimbZone Sights Franchise Growth
ClimbZone, the Maryland-based rock climbing gym, unveiled a new franchise model and offering that will expand locations.
Women’s Activewear Line Epidemia Celebrates Women & Girls in STEM
A new mission-driven women’s activewear line, Epidemia Designs, is bringing a line of science-inspired designs made to encourage and support women and girls pursuing education and careers in STEM.
Technogym Creates Social Campaign for Rio Olympics
As part of its commitment to the Rio Olympics, Technogym will launch a “Let’s Move for Rio,” social campaign with a giving back edge.
Yogasmoga Expands High-level Design Team
Yogasmoga, a premium yoga-inspired athletic apparel company, built out an expanded deign leadership team to include Sandy Dalal, Alexa Adams and Judith La Branche.
Reebok Launches Fitness Equipment Lines
Reebok Fitness unveil its new Functional, Combat and Studio ranges of professional fitness product at the IDEA World Fitness and Nutrition Expo.
Adidas to Help Fund Soccer Fields for NYC
Adidas has partnered with the U.S. Soccer Foundation, New York City F.C. and New York City to build 50 junior-sized soccer fields in New York City’s five boroughs over the next five years.
Skirt Sports Goes Brick-and-Mortar
Skirt Sports, the hear-her-roar brand created by collegiate athlete turned Ironman Champion Nicole DeBoom, has officially set up shop.
Garmin Introduces Enhanced Mapping Tools
Garmin International Inc., a unit of Garmin Ltd., launched Quickdraw Community, a free online user-generated platform where users can share and browse HD mapping content, and download the data free.
