Sports Authority has partnered with Muzak to create and implement a
promotional music download campaign to support the launch of the SA
Elite brand, and introduce a sound system redesign initiative to ensure
the optimal realization of the new concept.
“The SA Elite program has a stylish, innovative sound with electro,
lounge and indie rock and pop, including artists like La Roux, MSTRKRFT
and Tokyo Police Club,” said Jeff Schumacher, Executive Vice President
and Chief Marketing Officer for Sports Authority. “Our goal was to
create an unparalleled shopping experience, and a relevant, targeted
custom music and video program which are cornerstone to our success.”
The retailer also signed a new agreement with Sports Authority, extending the existing relationship. Muzak will provide custom music to the over 460 Sports Authority and SA Elite locations. The new Sports Authority program focuses on creating a positive, energetic experience with a mix of R&B, adult pop and indie pop, featuring artists such as Maroon 5, Sara Bareilles and Cee-Lo Green.
“We are excited to extend our creative partnership with Sports Authority and support its launch and expansion of SA Elite. We love to collaborate with our clients and help them take full advantage of the power of their brands through an integrated in-store media approach. From the creative expertise of Touch to our A/V systems expertise and national installation and support, no one else in the industry is positioned to provide such comprehensive support.” said Lorne Abony, Chairman and CEO of Mood Media Corporation, the parent of Muzak.
Sports Authority operates 462 stores in 45 states, and employs more than 15,000 associates nationwide. It also operates stores in Japan under a partnership with AEON Co., Ltd.
