4×4 Capital, a New York-based investment platform, has acquired the former sports and active nutrition division of The Bountiful Company, from KKR and Carlyle.
The Bountiful Company and its portfolio of vitamin and supplement brands was sold to Nestlé earlier this year. Its portfolio includes the health and wellness brand Pure Protein, Body Fortress, MET-Rx, and Balance, a lifestyle brand focused on balanced nutrition.
Building on its category momentum, CEO Kent Cunningham will continue to run the business.
“With wellness-focused eating and drinking on the rise, protein has become a mainstream category. We look forward to partnering with Kent and his team to maximize long-term growth by offering great tasting products that will help people in their search for a healthier lifestyle”, said Alex Medicis, co-founder, 4×4 Capital.
Cunningham added: “Alex and his partners bring world-class management expertise and an impressive operational track record. Their long-term view on value creation aligns with our excitement for what’s next in active nutrition.”
The terms of the transaction were not disclosed. Sawaya Partners is acting as 4×4 Capital’s exclusive financial advisor and Sidley Austin as its legal advisor. Evercore is acting as financial advisor and Simpson, Thatcher & Bartlett as legal advisor to KKR and Carlyle.
Photo courtesy 4×4 Capital
