Sporting Insights expanded its cycling, mobility and active transport expertise by appointing Lee Kidger, former Raleigh, UK managing director, as a special adviser.
The company said that throughout Kidger’s career, from sales rep to managing director via several ogistics and business roles at Raleigh, Lee “used data and insight to take key strategic decisions, including transitioning to a digital-first approach.” Sporting Insights said Kidger “was an early adopter of, and advocate for, the Bicycle Association Cycling Market Data Service (MDS), powered by Sporting Insights, which covers an estimated 70 percent of all product sales in the UK market.” He also has an MBA with a specialization in data analytics.
Lee will support Sporting Insights’ head of cycling, Marc Anderman, and the wider Research & Insights and Market Intelligence Services teams, “enhancing existing programs and developing new initiatives across the industry.”
“Micro mobility and active transport is not just an area experiencing commercial growth but one that has a vital role to play in creating healthier and happier people and places,” said John Bushell, joint managing director of Sporting Insights. “It’s a real coup to bring in someone with Lee’s energy and expertise. With his first-hand experience of building data-led strategies within the cycling and micro-mobility industry, Lee is a perfect fit for our business at what is an exciting time of growth, with a number of new initiatives that we can’t wait to announce very soon.”
“I’ve long admired the work Sporting Insights have done to make data and insight more central to the cycling industry,” added Lee Kidger. “From my own personal experiences, I know how valuable a role their data can play in decision-making, whether that’s through the MDS or the bespoke work for brands and retailers across Europe. I’m particularly looking forward to assisting the business from a brand and retailer level to widen the scope of data and analytical insights that a business can utilise to achieve their goals.”
Photos courtesy of Sporting Insights
