SportHill, Inc. is pleased to announce that Northeast Trading Group is partnering with SportHill to represent the performance apparel brand in the New England territory: CT, RI, MA, VT, NH, ME.

Northeast Trading Group, consisting of Rob Walker and Greg Henderson provide SportHill retailers with brand building capabilities, strong product knowledge and superior level of service.

Liz Wilson, SportHill’s Sales Manager states, “Northeast Trading Group brings an incredible package of experience, innovative brand building and top-notch product knowledge. We’re excited for the opportunity to offer our retailers a marriage of superior product and representation.”

The transition to Northeast Trading Group is effective immediately and coincides with the launch of SportHill’s Fall 2004 Collection. Northeast Trading also represents JanSport, Timex and 66 Degrees North Iceland.

Rob Walker comments, “We are pleased to have the opportunity to work with a proven quality manufacturer of innovative and consistently highly functional products for the active athletic market.”