The American Sportfishing Association (ASA)  announced that Mary Beth Long has joined the ASA staff as vice president of Communications.

Long will lead the communications team to promote the Association and its initiatives through its government affairs policy work, its angler-based advocacy campaign, Keep America Fishing, ICAST, the sportfishing industry’s annual trade show, and fisheries conservation advocacy efforts.

”Mary Beth comes to us with a wealth of experience in communications, public affairs and marketing,” said ASA President Glenn Hughes. “She is the perfect complement to our growing organization and will be a key factor in the fulfillment of our new and ambitious, strategic plan.”

Long has more than 25 years of experience in public affairs, communications, marketing, and government relations. She joins ASA after a long career working for the American Association of Port Authorities (AAPA) where she was VP of Marketing and Workforce Development. At the AAPA she had oversight over marketing and promoting membership and programming, publications and advertising, social media, professional and workforce development. She also co-managed the Association’s annual convention and launched the rollout of a $6 million Department of Labor grant.

“I’m looking forward to working with ASA’s members and the recreational fishing community where I can use my maritime and association background to assist in the implementation of ASA’s new strategic plan,” said Long. “The Association will be rolling out a number of new initiatives to better communicate with the sportfishing community, and I’m excited to do my part to support ASA’s efforts.”