Sport Supply Group, Inc. is expanding its consumer-direct product offering through an agreement with GSI Commerce Inc. GSI Commerce operates e-commerce sites for some of the nation’s largest and best-known sporting goods retailers. The agreement provides SSG with an opportunity to expand its marketing of team and sporting goods products to a broader consumer market of sports enthusiasts.

Geoffrey P. Jurick, SSG’s Chairman and Chief Executive Officer said, “once again, our technology is allowing us to expand our business into new markets without having to increase our staffing levels. “Once online with GSI Commerce, we anticipate stronger sales in the December quarter due to consumer holiday shopping. This seasonality compliments our core business of institutional sporting goods sales, which are traditionally softer in the December quarter. Recognizing high order volume in all four quarters will enable us to operate more profitably year-round.”