Sport Supply Group, Inc. has entered into an exclusive relationship with, the leading online marketplace for creating, designing and buying personalized sportswear products, customized high school clothing and team sportswear for all sports.

Under terms of the agreement, Sport Supply Group (SSG) and will co-brand websites that offer SSG’s customer database the ability to customize t-shirts, sweatshirts, hoodies, jackets, jerseys, caps, bags and 1,200 other items with their team’s logo, school colors and mascots. SSG will market the co-branded sites through its 3.0 million catalogs, 200+ road sales professionals, 40 direct telesales professionals and its B2B and B2C web sites. Additionally, SSG will vend its extensive line of equipment products to the customer base, which consists today of more than 1.2 million online stores.

Commenting on the relationship, Adam Blumenfeld, Sport Supply’s Chairman and Chief Executive Officer, stated: “This exciting new alliance enables SSG to offer customized apparel and accessories to coaches, players, fans and teams at the high school and youth league levels as well as virtually every other institution we service today. It allows us to go a step deeper into the institutional and individual player purchasing process, and utilize all of our online and offline marketing assets to promote this unique, turnkey operation. Fulfillment and SKU management of customized apparel will be handled by, which allows SSG to focus fully on marketing the offering to our customer and prospect bases.

“We expect this new alliance to further expand our rapidly growing online B2C business. We believe the product line will resonate well with the hundreds of thousands of customers who visit [our website] ï¿½ our online consumer direct outlet for sports and recreation enthusiasts of all ages. We look forward to having the B2C portion up and running in time for the 2009 holiday season.

“Finally, the opportunity to exclusively vend team sports equipment product to’s 1.2 million online stores is compelling � adding another dimension to this multi-faceted offline and online partnership.”

Chad Hartvigson, CEO of, stated: “This is a significant relationship with the industry leader in the institutional and team sports markets. We believe a strong synergy exists between the organizations that will provide additional revenue opportunities for both parties. The strategic alliance will leverage the capabilities of both firms, enabling us to offer enhanced services and products to our customers.”