Sport-Haley, Inc. announced an amendment to their existing licensing agreement with The Top-Flite Golf Company, formerly known as Spalding Sports Worldwide, Inc. The amendment grants Sport-Haley the right to manufacture and market a full line of golf apparel bearing the Top-Flite brand name.
In accordance with the previous agreement, Sport-Haley will continue to manufacture and market premium golf apparel bearing the Ben Hogan trademark. The amended licensing agreement also permits Sport-Haley to market Top-Flite branded apparel in the United States and its territories, Mexico, Aruba, the Cayman Islands, Jamaica, the Dominican Republic, the Bahamas and the British Virgin Islands.
“The strength of our relationship with Top-Flite Golf is due to the success we have enjoyed marketing Ben Hogan apparel,” stated Kevin M. Tomlinson, Chief Executive Officer of Sport-Haley. “To be able to build on that relationship by launching a moderately priced golf apparel line with strong brand recognition makes perfect sense.”
Mr. Tomlinson continued, “The addition of the Top-Flite line completes Sport-Haley’s business strategy to create and market golf apparel in the range of good-better-best price points. We anticipate that Top-Flite apparel will feature good quality polo shirts and related accessories with retail prices from $19 to $59. The new Top-Flite product line will be launched at or prior to the 2004 PGA Show in Orlando and will be marketed through golf, corporate, and retail channels of distribution.”
“Our expanded association with Sport-Haley fits ideally into our business strategy and specifically the Top-Flite business proposition of quality and value,” stated Jim Craigie, CEO and President of Top-Flite Golf. “Were thrilled with the success of the Ben Hogan apparel line and are confident the consumer demand for a high quality, moderately priced Top-Flite apparel line from such a reputable brand (SPORT HALEY) will be well received in the marketplace.”
