Sport Chalet, Inc., announced a year-long partnership with Sacramento State Athletics, providing additional support to the school's sporting and community events.
The partnership entails a multi-media marketing program that's designed to build brand awareness and excitement for Sacramento State fans, alumni, faculty and students.
“We've had a positive relationship with Sacramento State for some time now, so we are very excited to continue to support the Hornets with this sponsorship program,” said Brad Morton, Senior Vice President of Sales for Sport Chalet. “Sport Chalet encourages consumers to lead healthy, active lives and pursue the activities they desire, so it's great to be aligned with an organization and group of athletes with the same values.”
The partnership includes a Sport Chalet/Adidas All School Deal designed to help manage field and fan-based athletic apparel, footwear and equipment purchases for Sacramento State Athletics' 21 sports programs. Sport Chalet will be the title sponsor at several events throughout the year, including Sacramento State's men's and women's Senior Night basketball games, as well as programs that bring neighboring youth teams and clubs together for some friendly athletic competition.
“We're very happy to partner with Sport Chalet,” said Dr. Terry Wanless, Sacramento State Director of Athletics. “They have shown a great excitement for working to promote Hornet athletics and we feel the relationship will be beneficial for both of us.”
