Sport Alliance GmbH has appointed Alexandar Vassilev as its new chief executive officer, succeeding Gregor Bieler, who is stepping down for personal reasons.
Vassilev brings global leadership experience to the role, having served as CEO of WeTransfer, where he spearheaded platform expansion and international growth. Also, his background includes executive roles at Joyn and Google across Europe and the U.S., giving him expertise in digital platforms, product innovation and tech-driven transformations.
“I’m thrilled to join Sport Alliance at such a pivotal moment for both the business and the fitness industry,” said Vassilev. “With my passion for digital innovation and strong commitment to the success of our customers, I look forward to building on Sport Alliance’s strong foundation and driving further growth and international expansion.”
Headquartered in Hamburg, Sport Alliance is a global software company in the fitness industry, specializing in providing software solutions for studio management, financial services and mobile applications. The company serves over 10,000 gyms, including 14 in Europe’s top 30 chains and 130 international chains in 55 countries, including FitX, Fitness First (LifeFit Group), McFit (RSG Group), Clever Fit, GoodLife Fitness, GymNation, Revo Fitness, SportCity, and Bodystreet.
Images courtesy Sport Alliance
