Spira Footwear has signed a three-year agreement with Disneys Wide World of Sports in which Spira will serve as the official performance footwear sponsor of Disneys Endurance Series events at Walt Disney World Resort near Orlando, FL., and Disneyland Resort in Anaheim, CA. As part of the agreement, Spira Footwear will be included in key marketing and promotional efforts for Disneys Endurance Series.
Disneys Endurance Series events include the Walt Disney World Marathon, which is one of the top marathons in the U.S., the Expedition Everest Challenge, Disneys Race for the Taste 10K, The Twilight Zone Tower of Terror 13K, and the Disneyland Half Marathon.
“We are excited to have the opportunity to partner with Disneys Wide World of Sports,” Andy Krafsur, CEO of the running footwear company, based in El Paso, TX. “Their brand is among the strongest in the world and connotes excellence in every sense of the word.”
Spira is best known for its innovation called the WaveSpring, a patented spring technology that is enclosed in the heel and/or forefoot of its shoes. The company said Spira elite runners have been winning or placing in the top three of many national and international marathons, half marathons and 10K races in the past year, including Dallas, Detroit, Houston, Atlanta, Ottawa, Los Angeles, Sacramento, and Istanbul.
“The spring system not only cushions but also returns energy, making the shoe more comfortable and allowing runners to run harder for longer periods of time with less stress on their muscles and joints,” Krafsur said.
The company also produces walking and casual style footwear.
“Our shoes are not only beneficial for elite athletes and serious runners, but are also wonderful for people who want extra cushioning and energy return if they are walking or are on their feet for long periods of time,” Krafsur said. “This is a technology that can help people recover faster from the Disneys Endurance Series races and go on to enjoy their days and evenings with their families and friends at the Disney theme parks,” said Krafsur.
