SPIN Fitness (Mad Dogg Athletics, Inc.), creators of the Spinning program and Spinner bikes, have acquired the exclusive distribution rights for the Bodyblade product line.
The decision to make the move to SPIN Fitness will allow the system better exposure, additional global brand awareness and new areas for growth-specifically in education. SPIN Fitness is uniquely qualified to create the right curriculum for the Bodyblade system, as the company annually holds thousands of continuing education and certification courses in multiple disciplines including Spinning group cycling, Peak Pilates and Resist-A-Ball stability ball training.
“The key to any successful company is the management and philosophy of how the business should be run,” said Bruce Hymanson, Physical Therapist and founder of Bodyblade. “John Baudhuin, CEO of SPIN Fitness, is one I have come to know and respect for many years in business, and I have the greatest respect for his abilities. Their infrastructure is perfect for introducing Bodyblade education to facilities around the world. This organization is reflected throughout the management team and employees at SPIN Fitness.”
Hymanson, Inc. will continue to manufacture the patented Bodyblade, and the system will continue to maintain its core product line of products, including the Pro, CxT, Classic, Lite and Cardio models. The entire product line and communications pieces will be updated with new graphics, and an improved website will be live June 1st, 2009.
