Sperry Top-Sider has appointed Backbone Media to manage the public relations for its performance initiatives.
As an agency, were always looking to partner with brands that have great stories to tell,” states Backbone Media PR director, Ian Anderson. “Sperry Top-Sider’s story goes all the way back to 1935, when Paul Sperry invented his original boat shoes, with their unique, siped rubber outsoles. Performance and technology have been at the heart of the Sperry Top-Sider brand ever since.”
