Sperry signed Horizon Media as its agency of record (AOR). Horizon will handle all media planning and activation for the brand with the exception of search and e-commerce. The business will be managed out of the agency’s New York headquarters, effective immediately.
“We were impressed with Horizon’s inventive mind set and their proven ability to deliver results efficiently across a complex media environment, which made them the clear choice as our agency partner,” said Adrienne Mathias, director of consumer marketing, Sperry. “We look forward to working together to further enhance Sperry’s positioning in the marketplace and to launch new product offerings.”
Horizon Media has been charged with all media planning and activation duties across digital, print, OOH, audio and television after a formal review. The agency’s first work for the brand will be for the fall 2016 campaign.
“We’re thrilled to have been named agency of record for Sperry, which has a long history and loyal brand following,” said Peggy McCann, SVP, managing director, Horizon Media. “In the coming months, Sperry will be rolling out new products and we’re excited to shepherd these new and exciting changes for the brand.”
