To celebrate its 80th anniversary, Speedo launched the new SPEEDO LZR RACER, which the company said has shown to be the worlds fastest swimsuit.
Speedo said it has harnessed the expertise of NASA and a number of international research institutes to create a faster suit which has 10% less passive drag than Speedos FASTSKIN FSII launched in 2004 and 5% less passive drag than Speedos FASTSKIN FS-PRO, which was launched in March 2007 and has seen swimmers break 21 World Records as a result. Made from an ultra lightweight, low drag, water repellent, and fast-drying fabric unique to Speedo called LZR PULSE, the LZR RACER is the worlds first fully bonded swimsuit that is ultrasonically welded which gives the effect of no seams at all.
“When I hit the water, I feel like a rocket,” said Michael Phelps, holder of six World Records, who has been involved in the suits development. Phelps will be sporting the LZR RACER as he sets out to achieve a record-setting eight gold medals later this year. “I cant wait to race in it this is going to take the sport of swimming to a new level.”
Speedo co-President David Robinson said: “Speedo has been leading the world in swimwear design since 1928 and our commitment to innovation in design and technology is the backbone to everything we do. We are particularly proud, in our 80th year, to be launching the Speedo LZR RACER which has broken new boundaries in performance swimwear and which we know will help elite athletes achieve their ultimate performances in 2008. Its our 80th birthday present to the world of swimming.”
Speedo LZR RACER, which has been approved by FINA (Fédération International de Natation Amateur), will debut at national trials around the world from March 2008. A retail version of the suit will go on sale in May 2008. In the U.S., three silhouettes of the LZR RACER will be available for men and women, retailing between $290 and $550.
