Speedo USA, a division of PVH Corp., introduced the “Missy Franklin Signature Series” of performance suits for women and girls, designed in collaboration with five-time Olympic medalist and holder of two individual world records Missy Franklin.
Inspired by the drive and energy of young female athletes, the Missy Franklin Signature Series will include 18 pieces – one-piece suits and mix-and-match separates – across three vibrant color stories, designed to make women and girls feel comfortable and confident in and out of the water.
“In her first year as a member of Team Speedo USA, Missy Franklin has already been a fantastic ambassador for our brand, particularly as a role model among women and young girls,” said Speedo USA Vice President of Marketing Pierre Martin. “In creating this collection, Speedo USA’s designers helped Missy translate her experience and intuition as an elite swimmer into a line of swimwear that not only performs, but also expresses passion and personality in the pool and on the deck.”
The new line from Speedo USA features durable, chlorine-resistant fabric both on the outside and inside of the suits, allowing them to provide added support and better maintain their shape and color swim after swim. One of Franklin’s favorite mottos, “With strength and dignity…,” is also inscribed as a special inspiration for swimmers on the suits’ grippers around the leg openings and underside of the bottom band of the two-piece tops.
“Even as a child, I always hoped to one day create my own line of swimwear. Seeing this collection with Speedo USA come to life over the last year has been a dream come true,” said Franklin. “Speedo USA has been an incredible partner in helping me to create a line of swimwear I love and, having tested the suits myself in rigorous training sessions, I am completely confident in putting my name behind this line. I can’t wait to see these suits hit the pool decks later this year.”
From the start of this collaborative process last year, Franklin worked hand-in-hand with Speedo USA to create the Missy Franklin Signature Series. In several sessions – both at Speedo USA’s headquarters in Cypress, Calif., and at Franklin’s family home in Denver, Colo. – she and the Speedo USA design team brought to life a storyboard vision, working through every detail, from shapes, cuts, fit, colors and patterns, to develop the final collection.
The Speedo USA Missy Franklin Signature Series ranges in price from $69 for one piece suits to $24 to $34 for two-piece separates. The collection will be available in late 2016 at www.SpeedoUSA.com.
