Scott Maguire has replaced Specialized founder Mike Sinyard as CEO. Sinyard, who founded Specialized 48 years ago, assumes the role of founder, chairman and chief rider advocate.
Maguire joins the company from Dyson where he spent eighteen years in leadership positions, including SVP engineering and operations, and as chief operating, a position he has held for the past two years.
“I am extremely excited about the opportunity to lead this revered brand into the future. There’s never been a team this strong in the bicycle industry and the Specialized innovation engine, product and distribution are unmatched. We have everything we need to deliver products, experiences and services that matter to riders around the world and affect positive global change,” said Maguire.
“With Scott coming on board to run the business, I can focus on better serving riders, providing them with products, services, and experiences they’ve never dreamed of,” said Sinyard. “Scott is perfect because he integrates design thinking, engineering capability, supply chain expertise, and operational excellence to drive meaningful innovation to customers and employees. On top of that, Scott brings together and leverages the strengths of diverse people and cultures to create simplicity out of complexity.”
Photos courtesy Specialized/Scott Maguire
