Spartan, the obstacle course race and endurance brand, has entered the $13 billion corporate wellness sector with the development of its SpartanFit Challenge App.
The app allows employees to compete in company-wide 30-day health challenges, share their healthy habits, and earn prizes. The app is designed to build employee health, work-place engagement and team-work through a variety of themed challenges. SpartanFit will launch this May with a challenge that will see companies face off for a donation to the charity of the winner’s choice.
To develop the new app, Spartan collaborated with Praktice Health, a corporate wellness company that has developed a wellness platform based on the latest research on habits and nudge theory. The partnership leverages Spartan’s global fitness experience, which has impacted more than 6 million participants worldwide, with Praktice’s work on virtual challenges and reinforcing healthy habits at work via a mobile application.
“We want to rip 100 million people off their couches to help build healthy lifestyles across the world, and SpartanFit will allow us to work with human resource professionals to impact well-being in the workplace,” said Spartan CEO and Founder Joe De Sena. “The app incorporates the principals of the ancient Spartans that our company was founded upon with the programs we have developed for millions. We want every CEO, HR and wellness director to improve the health of their employees and we’ve created a tool for them to do so.”
More information is available here.
