Spalding is launching a digital marketing campaign called Honor the Game, celebrating the 125th anniversary of the sport of basketball on December 21.
As one of the largest basketball equipment suppliers in the world, Spalding has been a partner of the sport for more than a century.
“We are extremely proud of our storied history with the game of basketball. From developing the first basketball for official use to being the Official Basketball of the NBA for 33 years, basketball is core to what we do,” said Kenyatta Bynoe, VP of global brand marketing and partnerships, Spalding. “Honor the Game will ignite a conversation around the impact the sport has had on the entire basketball community. We look forward to continuing to grow the game on a global stage and sharing the experience for the next 125 years.”
Spalding’s Honor the Game campaign encourages basketball fans to engage with the #TrueBelievers hashtag on social media, posting personal stories of how they will honor the game and celebrate its anniversary.
The campaign will be brought to life and distributed through partnerships with SLAM, ABC digital networks and other strategic partners. The brand will also release an open letter to the game of basketball, a series of Honor the Game themed digital content and 125 limited-edition commemorative Spalding basketballs.
In addition to the campaign, Spalding announced its partnership with NBA All-Star and L.A. Clippers point guard Chris Paul.
Paul joins a class of brand endorsers including NBA All-Stars DeMar DeRozan of the Toronto Raptors and Damian Lillard of the Portland Trail Blazers.
As part of the partnership, Paul will be featured in the Honor the Game campaign and in future Spalding marketing initiatives, appearing in digital and print ads as well as in-store signage.
Photo courtesy Spalding
