Hudson’s Bay, the Canadian luxury department store chain, opened three Sorel footwear pop-up shops on September 22 at Hudson’s Bay flagship stores in Vancouver, Montreal and Yorkdale in Toronto.
Sorel, owned by Columbia Sportswear, will keep the 500-to-800-square-foot pop-up shops open through January 2024.
“Sorel is proud to be partnering with Hudson’s Bay this season to bring to life the collection inspired by our Caribou icon,” said Natalie Hayes, Sorel’s VP of global brand marketing. “Infusing our seasonal color of optimized orange in an unexpected way, the installations are designed to bring our product to life in an exciting way for the consumer to experience this fall and winter.”
“Hudson’s Bay knows Canadian winters, and our customers trust us to deliver quality footwear that doesn’t sacrifice on style,” said Leith Sinker, SVP Footwear, Beauty and Centre Core, Hudson’s Bay. “Sorel delivers a stellar selection for the whole family, and these pop-ups create a fun and engaging showcase to explore their newest collections.”
Hudson’s Bay is the flagship brand of the Hudson’s Bay Company, the oldest, largest, longest-surviving company in North America, and one of the oldest and largest continuously operating companies in the world. It operates 83 stores.
Photo courtesy Hudson’s Bay/Sorel
