Solo Brands, Inc., parent of Solo Stove, Chubbies, Oru Kayak, Isle, and Icy Breeze brands, appointed Laura Coffey as CFO and Michael McGoohan to the newly created position of EVP and chief growth officer. Both positions are effective immediately, reporting to Christopher Metz, president and CEO of Solo Brands, Inc.

“We are thrilled to have Laura and Michael join the Solo Brands team. Laura brings a wealth of financial experience as well as in-depth operational expertise to our organization. Mike’s extensive experience building brands and driving profitable growth in both wholesale and retail companies makes him a great fit for Solo Brands,” said Metz. “We believe that Laura and Mike will be instrumental in unlocking the value of our brands and executing the next chapter of our growth.”

Coffey brings over 25 years of retail experience to Solo Brands, most recently as EVP and CFO for The Vitamin Shoppe from 2020 to 2023. Her experience includes 23 years at Pier 1 Imports, where she worked in financial roles of increasing responsibility, including interim CFO. She also was the EVP of planning and allocations and EVP of e-commerce and business development. Coffey began her career at KPMG.

“I am excited to join Solo Brands and lead the finance organization,” said Coffey. “Solo’s strong brands have tremendous growth opportunities ahead of them, and I look forward to working with the team to realize the Company’s full potential.”

McGoohan has over 20 years of consumer business leadership experience across multiple industries. Most recently, he was the chief marketing officer for Central Garden & Pet since 2020, where he led global growth, including brand marketing, e-commerce, digital marketing, innovation, consumer insights, communications, and strategy. He was also the CMO at Performance Health, where he spearheaded the brand’s transformation of Biofreeze. McGoohan also worked for four years at Mondelez International in various roles of increasing responsibility, including as VP global head of strategy, insights and analytics. Before that, he worked as a consultant and project leader for the Boston Consulting Group specializing in consumer goods, marketing and strategy.

“I am grateful for the opportunity to join Solo Brands at such an important time in its growth,” said McGoohan. “There is so much potential in the Company’s brand portfolio and I look forward to working with the team to drive consistent and profitable top and bottom-line growth.”

Metz further noted, “I would like to thank Andrea Tarbox for serving as the interim CFO during our time of transition. We are happy to be able to retain her as a resource in addition to her resuming her role on our Board as the Audit Committee chair and a member of our Nominating and Corporate Governance Committee.”

Image courtesy Solo Brands, Inc.