The Competitor Group (CGI) and Implus Footcare today announced that Sof Sole will become the Official Insole Sponsor of the Rock n Roll Marathon Series. The two-year partnership will begin at the inaugural Rock n Roll Mardi Gras Marathon & ½ Marathon in New Orleans on February 28.
“Our sponsorship of the Rock n Roll Marathon series leverages one of the most unique health and fitness marketing platforms in the industry,” said Todd Vore, President of Implus. “Catering to runners from novice to elite, the national series will provide us with numerous channels to highlight our innovative products and unique brand attributes.”
Sof Sole has partnered with the largest marathon series in the world to spread the word about their performance insoles and overlays designed to provide shock absorption, enhance shoe comfort and support, and reduce lower body fatigue. As the official insole sponsor of the Rock n Roll Marathon Series, Sof Sole will have a significant presence at each of the 14 national Rock n Roll Marathon & ½ Marathon events in cities such as Los Angeles, Philadelphia, Dallas, Seattle and Las Vegas, among others.
“As an innovative leader in their industry, Sof Sole recognizes the importance of the many opportunities the Rock n Roll Marathon Series provides our partners,” said John Smith, Senior Vice-President of the Competitor Group. “Sof Sole has a long tradition of producing quality footwear accessories and we are pleased that they chose Competitor’s events as outlets to their customers.”
Sof Sole will showcase its footwear accessories at each event’s signature Health & Fitness Expo and at retail locations in the respective race areas. Each Rock n Roll event draws 15,000 to 30,000 participants, and more than 100,000 consumers tour the two-day expo.
