Swedish professional soccer player and captain of the Sweden national team, Zlatan Ibrahimovic, unveiled his new sportswear brand, A-Z. The brand’s mission will be to make it possible for anyone to play sports.
“I didn’t start out with high tech gear playing on a field that was always green. I started out on a hard court outside my mom’s apartment, with a strong mindset,” said Ibrahimovic. “This mindset has taken me on a journey beyond anyone’s expectations. It has brought me to where I am today.”
A-Z will initially be launched in 11 key markets including: Sweden, Norway, Finland, Denmark, Germany, Netherlands, France, United Kingdom, Austria, Spain and Italy; with more markets to follow.
“A-Z sportswear is made for training, all kinds of training. And you don’t need a lot of gear to train to train hard. All you really need is one t-shirt, one pair of shorts, one pair of shoes. And then it’s up to you,” added Ibrahimovic
The launch will be live streamed at www.facebook.com/iamzlatanibrahimovic, www.facebook.com/azsportswear, and at a-z.com on June 7 at 5:00 PM CET. Consumers are prompted to ask Zlatan questions by posting comments in the live stream feed.
