Soccer Post, the largest chain of soccer specialty stores in the U.S., secured an investment from TZP Group, the private equity firm. Soccer Post also announced that Alex Morgan, the American professional soccer player, a brand ambassador, had become an investor.

“We have experienced significant growth and have unprecedented opportunities to scale the business nationally through multiple channels. We needed to find a partner with expertise in omnichannel retailing and the capital to support our anticipated growth” said Sarah Jett, chief brand officer, Soccer Post. “We selected TZP for their track record with omnichannel retailers, portfolio of authentic brands and their confidence in our team and our vision for the future of soccer specialty retail.”

“Our goal was to find an investment partner that understood and valued how special our business model is to soccer families and brought expertise to help Soccer Post’s national expansion strategy. TZP has a long track record as a management-focused partner with insight and resources to support management teams in executing ambitious growth plans for their businesses. Their experience in activewear and lifestyle companies, their operating expertise with disruptive business models, and their commitment to our shared vision made TZP a perfect fit for Soccer Post” said Blake Sonnek-Schmelz, CEO, Soccer Post.

Photo courtesy Soccer Post