Snow Peak USA, the Japanese outdoor lifestyle brand, announced it relocated its Soho store to Williamsburg, a neighborhood in the New York City borough of Brooklyn.
The store, located at 76 N. Sixth Street, provides more space to showcase the brand’s product offerings.
“We’re thrilled to be opening our new space in Brooklyn and honored to join the neighborhood’s thriving business community. Our expanded footprint will bring the brand to life in a more meaningful representation of the products and possibilities that our assortment can deliver to support our customer’s lifestyles,” said Jason McGibbon, Snow Peak USA’s chief revenue officer. “We hope to be a hub of inspiration for new and seasoned outdoor enthusiasts alike. We look forward to welcoming Snow Peakers not only from New York but also the larger region as we deepen our presence on the East Coast.”
“The new location is more than double the size of our previous store, which will allow us to better showcase our larger products such as our tents, tarps and furniture,” said Hallie Church, retail expansion manager, Snow Peak USA. “Our New York customers will finally be able to experience these products in their intended setting, as our Portland customers have been able to do since the opening of HQ4.”
