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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Champro and NFHS Ink Baseball/Softball Equipment Partnership

January 21, 2026

Under Armour Partners with LIV’s 4Aces Golf Club for Golf Apparel Range

January 20, 2026

Jansport Lunar Lounge Collection, For Consumer’s Who Want More From a Pack

January 15, 2026

Life Time Creates “Real Life” Capsule Collection with Evereve

January 15, 2026

Rawlings To Release Book Chronicling the Evolution of Ball Gloves

January 14, 2026

Salomon Drops S/Pro Alpha C Boa Ski Boots for Agressive Skiers

January 14, 2026

Team Town Sports Named Official Footwear Retailer of Canadian Premier League and League1 Canada

January 14, 2026

Stoke Footwear Launches for “Real Men with Real Lives”

January 12, 2026

J.Crew and U.S. Ski & Snowboard Launch First Apparel Collection

January 12, 2026

“From Burton to the World” Collection Pays Tribute to Jake Burton’s Vision

January 12, 2026

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