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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

The Lycra Company Partners on Women’s Workwear Collection

November 12, 2025

Purpose Brands Co-Founders Chuck Runyon and Dave Mortensen Named 2026 HFA Hall of Fame Inductees

November 11, 2025

Skechers Welcomes Sofía Vergara as Brand Ambassador

November 11, 2025

IFit Expands Partnership with Samsung Health

November 10, 2025

Under Armour and The University of Notre Dame Partner on Innovation Through Joint Research

November 6, 2025

Wolverine Partners with Paramount’s “Landman” Series

November 6, 2025

Milwaukee Athletics Signs Five-Year Deal with Adidas and BSN Sports

November 4, 2025

The Edge Fitness Clubs Bridges Gap Between Big-Box and Boutique with Amenity Expansion Plan

October 31, 2025

Fanatics Enters New Partnership with Football Australia

October 31, 2025

U.S. Ski & Snowboard Inks Sponsorship Deal with iCapital

October 27, 2025

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