SMS Clothing has appointed a new sales manager and attracted new investors to take their technical outerwear line to the next level.
With a successful launch into retail three years ago, along with an expanding rep team in North America and strong interest from European distributors, SMS has now attracted two new unidentified investors. CEO John Smart, a two time Olympian and Canadian Ski Hall of Fame member, says: “We're excited to have new investors on board, who not only bring financial backing, but also expert marketing and financial support to help take SMS to new heights.”
Peter Godber recently joined the SMS team as North American Sales Manager. Godber spent many years in the sports business in the 80's and 90's with Bic Sport and as GM of Freestyle Watches Canada. Over the past 10 years he has been producing sporting events throughout North America and internationally, as well as working within the technology industry, managing sales and marketing teams. The Godber family has been involved in the sports industry for over thirty years and his father Jim was a past President of the NSIA.
“My return to the sports and ski market is due mainly to the vision of John Smart at SMS”, Godber said. “John and I have been talking on and off for over eight months and we both share the same ideas as to how to take his business to the next level.”
Godber, who will be based in Montreal, adds, “New investors, new ideas, increased distribution, and East and West Coast offices will help us meet the demands of our growing network of retailers.”
