Smith & Wesson Brands, Inc. recognized ten of its top U.S. retailers as Ambassador Dealers for outstanding performance in 2023 and who continually support the growth of its brand and products.
“Ambassador Dealers play a key role in our success, and we want to convey our deep appreciation for their partnerships. Their ongoing support for our products, our promotions, and our presence in their retail stores are in lockstep with Smith & Wesson’s vision for the future. We eagerly look forward to many more years of continued success with our dedicated Ambassador Dealers,” said Sue Cupero, VP of sales at Smith & Wesson.
To be selected as a Smith & Wesson Ambassador Dealer, retailers are required to meet specific criteria related to outstanding sales performance, retailer training, custom marketing strategies, and other criteria. In recognition of their performance, each dealer was presented with an awards package and is now recognized as an ambassador dealer on the company’s dealer locator.
Smith & Wesson selects New Ambassador Dealer retailers annually.
Image courtesy Smith & Wesson Brands
