Smith Optics has created an alliance and partnership with creative workshop Nemo Design. Nemo will consult and design all visual materials pertaining to Smith Optics, including advertising, catalogs, and point-of-purchase materials. The design group will also advise on marketing and branding strategies.
Kerry Marumoto, Senior Vice President of Smiths Marketing department says, “Smith Optics' heritage began in ski, but the company has grown to be a competitive and respected eyewear brand in the action-sports community as well as in the outdoor markets and beyond. Joining forces with Nemo Design will be a mutually beneficial partnership allowing both companies to grow further and explore new territories in marketing, branding and design.”
“We feel the synergy between the Smith crew and Nemo will prove to be outstanding,” states Nomo's principal Trevor Graves. “Their products reflect their passion, it gets us fired up. We feel very fortunate to work with them.”