Smith Optics has hired Mike Martin as the company's western regional sales manager. Martin joins eastern regional sales manager Brian Cotsonas and central regional sales manager Linda Rodney in its recently restructured
sales department. All three regional sales managers report to Smith's Senior Vice President of Sales, Blair Clark. Martin will join Smith at the Outdoor Retailer (OR) Summer Market tradeshow.

Coming to Smith with more than seven years experience in sales in the
action-sport market, Martin most recently worked as the national sales
manager for Rip Curl International, overseeing 18 reps throughout the
U.S. and Puerto Rico. He also held the position of national sales
manager for MCD, a division of Gotcha International, and prior was the
general manager and buyer for Newport Ski Company for more than 18 years
where he oversaw 80 employees and purchased hardgoods, sunglasses and
accessories. Based in Huntington Beach, Calif. and managing Smith's San
Clemente office, Martin is a native Southern Californian who enjoys
surfing, snowboarding and skiing.

“Smith's business has become more dynamic as we increase our lifestyle
and sport specialty sunglass business,” said Blair Clark, Senior VP of
Sales for Smith Optics. “Mike brings a proven track record in sales
leadership and a vast knowledge of our industries, which ensures our
success in a variety of channels of distribution. Mike's background as a
top retailer adds an invaluable set of experiences to our team because
our success relies on the retailer being successful with Smith.”