While a simple “thanks” would probably work, a pair of free sunglasses is even better. During the 2005 Interbike show, Smith Optics launched a national IMBA Upgrade Reward program, essentially doling out a new pair of interchangeable performance riding glasses to any card-carrying IMBA member who steps up their annual commitment.

“We want to support IMBA’s mission, but we also want to say thanks to everybody who’s willing to increase their support for mountain biking’s most vital organization,” said Greg Randolph, Smith Optics cycling manager.

To be eligible, current IMBA members just need to elevate their membership from either Basic, Supporting, Big Wheel, Family, or Fat Tire Friend to the level of Trail Builder; or from Trail Builder to Silver Saddle; or from Silver Saddle to Singletrack Society.

“Current IMBA members are the backbone of mountain bike advocacy efforts nationwide. We’re stoked that Smith is helping us recognize and reward their increased contributions,” said Pete Burhop, IMBA’s Development Director.

IMBA will provide upgrading members with their Smith Optics reward certificates in a confirmation package. The certificate can be redeemed for one of more than a dozen different Smith interchangeable performance riding glasses, including the Frontline, Theory, Threshold, District and Sequel.