Smith & Wesson Corp. announced that the company's Facebook page has reached a significant milestone with over 300,000 likes on the social networking site. The firearms maker achieved the milestone within three years of launching its Facebook community site on June 28, 2009.
“The integration of social media within our business model has served as a valuable communication tool by allowing us to connect with our customers on a virtually instant basis across multiple mediums,” said Jan Mladek, director of consumer marketing for Smith & Wesson. “By actively engaging our customers and fans we have given them a direct line into our company through which they can share with us, and each other, their experience with our products and services. At the same time, we are able to support these loyal fans by providing product and event information and by participating in conversations directly and in real time.”
By following Smith & Wesson, users have the option to interact with the company in a myriad of ways. From viewing new product introductions and online-only features and watching previews of the newest television commercials and company sponsored shows, to having the opportunity to share tips, insight and personal experiences with fellow shooters, hunters, and like-minded firearm enthusiasts, the Smith & Wesson Facebook page has quickly become a communication hub for consumers at all levels of involvement. Whether discussing the company’s flagship line of M&P handguns and long guns or its expertly crafted Smith & Wesson Performance Center firearms, the company’s Facebook page has become a hotspot for social interaction.
Mladek concluded, “On behalf of all of us at Smith & Wesson, thank you to all of our followers across the globe for their support and dedication to our products. Each customer is a valued member of our family and we look forward to enhancing that relationship in new and exciting ways.”
The company's brands include Smith & Wesson, M&P and Thompson/Center Arms.