Smartwool will open the brand’s first pop-up shop on Thursday, November 10 in Chicago’s iconic Water Tower Place.
“We are excited to reveal our first wholly-owned store in the Chicago area, just in time for winter,” said Carol Davidson, Smartwool vice president of global brand and marketing. “The pop-up will feature comfortable, stylish performance pieces — the latest apparel, socks and accessories that keep our customers feeling good through cold, harsh conditions. Our aim is to interact with both our dedicated loyal fans and new consumers alike in a fresh, fun setting.”
The Smartwool pop-up shop will host a series of meet-ups and giveaways on the weekends, in addition to sending street ambassadors to activity hubs around the city, such as Lakeshore Drive, bike paths and parks to identify and reward those people who believe Chicago winters are best survived outside.
The Smartwool pop-up shop will be open daily, starting November 10, from 10 a.m. to 9 p.m through January 13, 2017, at Water Tower Place, 835 North Michigan Avenue on Level 2.
