SmartWool LLC announced the internal promotion of Amy Beck to vice president of sales for the U.S. market. Beck will oversee all facets of U.S. sales including long-range planning, go-to-market strategies, and growing the SmartWool brand presence in the U.S.
She will report directly to Mark Satkiewicz, president and general manager of SmartWool. The company will be filling the vacated role of director of sales, US Market to support Beck as she continues to grow the U.S. sales organization.
“Amy has been leading our sales team for two years with fantastic results,” explained Mark Satkiewicz. “She is a tireless leader with an incredible work ethic. I have no doubt that under her leadership and strategic guidance our U.S. sales team will continue to be innovative with our partnerships while delivering excellent customer service that drives revenue for SmartWool and our retailers.”
Beck has been with SmartWool for nearly decade. Most recently, Beck held the position of director of sales, United States where she led her team to several years of record-breaking sales results. She has been an integral part of the management team that launched SmartWool NTS Baselayers, SmartWoolÂ® Lifestyle Socks, and most recently the new SmartWool Mid Layer Collection. In her new role, Beck will be responsible for all strategic planning to ensure SmartWool delivers mutually profitable programs with a high value proposition for retailers.
“I am more energized than ever about the future of SmartWool and our U.S. sales team,” said Beck. “What excites me most is the opportunity to guide one of the best teams in the business in driving the SmartWool brand forward. Finding new ways to connect more consumers to our brand through our great partnerships and great product will be a driving force in how we continue to evolve our business and team.”
Beck’s promotion is effective immediately. SmartWool is owned by Timberland Co.