SmartWool added Mark Satkiewicz as their
new VP Sales and Becky Dixon as their new Field Service Manager. Mr.
Satkiewicz was formerly the US Divisional Footwear Sales Manager at Nike and
Ms. Dixon was formerly the Field Services Manager at The Timberland Company.

“We are delighted to add such seasoned talent as Mark and Becky to our
team,” said SmartWool President Chip Coe. “We see their addition as
integral to SmartWool¹s continued sales growth across all categories,
especially the strong double digit growth that many of our categories have
seen in the past year. Their experience will allow SmartWool to further our
leadership of the wool-based apparel and sock markets through strategic
vision and strong team skills.”

Mr. Satkiewicz joins SmartWool with over 10 years of sales and analysis
experience in the athletic market. He has worked with many divisions within
the Nike company, including sales, forecasting and strategic planning.

“The opportunities in both the short term and the long term for the
SmartWool brand are tremendous,” said Mr. Satkiewicz. “I look forward to
working with our team to continue to protect and grow this premium brand
while enjoying life in Steamboat with my family.”

Ms Dixon was an employee at Timberland for over 14 years and made
significant contributions to Timberland¹s sales and marketing efforts during
her tenure. As a truly dedicated member of the Timberland team, Becky
earned the respect of those who worked with her for her innovative programs,
strategic planning and ability to equip FSR teams to execute with precision
and timeliness. Ms. Dixon is the first Timberland employee to transfer to
SmartWool.

“I am excited to work at SmartWool, to help build the Field Services team
together with this core of committed, passionate people,” said Ms Dixon.
“They love the product and share a vision of growing the brand and sharing
the SmartWool story with retail staff members and customers, which I can
appreciate. Looking at the SmartWool community and the opportunities that
lie ahead, I couldn¹t help but want to be a part of it.”